Atlanta’s #1 Hit Music Station
Power 96.1 is Atlanta’s #1 Hit Music Station playing the biggest hits from Ed Sheeran, Bruno Mars, The Chainsmokers, Maroon 5, The Weekend and many more! Power 96.1 consistently reaches over 1.1 million consumers each week, providing businesses the opportunity to reach a wide verity of demographics that mirror the market. Power 96.1 listeners are making major purchases each week, establishing purchasing habits, and defining brand allegiance. The station is also uniquely capable of reaching consumers making purchases for others in their household as well as themselves. Power 96.1 listeners are tech savvy, fashion conscious and active on social media. hey set trends and are eager to share their experiences and opinions through social media giving this demographic a broad sphere of influence.
Power 96.1 is the epi-center of pop culture and social media reaching a very active audience staying connected with listeners through on-air and online contesting, on-site promotions, texting and social media (Facebook/Twitter/Instagram/Snap Chat) campaigns. Personalities such as PK, Ryan Seacrest, Maddox and Mack keep you constantly interactive with this stations audience.
- Call Letters: WWPW
- Format: CHRPOP
- Dial Position : 96.1 FM
- Brand: Power 96.1
- Target Listener: P18-49