The New 92.3 & 96.7 The Beat plays The A’s Hip Hop N’ R&B! From Migos, Kendrick Lamar, Future, Drake, DJ Khaled, Rihanna and many more. The Beat is a lifestyle brand that features some of the biggest on-air names in the city. Our loyal listeners start their day with The Breakfast Club in the morning, spend their workdays with Terry J, ride home with ET Cali and spend their night with DJ Scream. The Beat reaches the active on the go consumers who is eager to make major purchases. The audience is brand focused and eager to align themselves with new and emerging trends, spanning from technology to fashion. Like The Beat, our listeners also operate on the forefront of social media, highlighting their purchases to their friends and followers. The Beat is also very active with its audience staying connected with listeners through on-air and online contesting, on-site promotions, texting and social media (Facebook/Twitter/Instagram/Snap Chat) campaigns.